21 Point Marketing Plan

21 Point Marketing Plan

1. Detailed Property Research

The first thing we want to do is to get to know your property by researching plats, maps, zonings, easements, taxes, rates, covenants and all the extras that may affect property values.

2. Comparative Market Analysis (CMA)

Sometimes called ‘comps’, a CMA is a strategic analysis of prior sales and active listings to determine your home’s current market value.

3. Home Enhancement Assistance

We will walk through your home as if we were a Buyer and offer advice on how you can ready your home for maximum market exposure and successful showings.

4. High-Quality Digital Pictures

We will take multiple digital pictures of both the interior and exterior of your home to use in all our online marketing. This may be one of the single most important pieces of effective marketing.

5. Professional Yard Sign & Lock Box

Yard signs are used to attract drive-by traffic and neighbor inquiries.  A solid lockbox is used so only authorized Realtors can gain access to your home.

6. Exterior B/W Marketing Flyers

Black and white marketing flyers may be placed outside your home for drive-by traffic and neighbor inquiries (on an as-needed or as-wanted basis)

7. Video Tour or Walkthrough for Posting to Zillow

In some circumstances, Zillow places homes with a Video Tour or Walkthrough higher in their search engine results.

8. Specialized Sign Riders for Higher Visibility

Depending upon the market, we may place a special rider on top of your yard sign that will enable prospective Buyers to access on-demand information about your home. Whether a specialized website, QR code, 800 number or ‘text for info’, immediate access to information is important to today’s Buyers.

9. Exterior Marketing Flyers

Sometimes, a home has special features that may need to be highlighted. We create all marketing materials as-needed and as-wanted.

10. Interior Marketing Flyers

Sometimes, a home has special features that may need to be highlighted. We create all marketing materials as-needed and as-wanted.

11. MLS Listing

The MLS (Multiple Listing Service) is the #1 marketing tool in the real estate industry. Through the MLS, your home will be marketed to over 8,000 real estate agents.

12. Local Marketing

Covering the local market includes sending mass emails, scouring various interest lists, networking with groups, local Brokers and Top Agents, attending meetups, sending mailers and postcards to targeted markets, making phone calls and so many more activities that get the word out.

13. Aggressive Internet Marketing

Your home will be syndicated to hundreds of websites including Realtor.com, Zillow, Trulia, Google, Craigslist, Homes.com, Yahoo and many more!  It will be posted on various social media outlets like Facebook and Twitter. Your home will also receive its own personalized web address so buyers can have instant access to your home’s features and pictures.

Example: DrewLudlow.com/123MainSt

14. Centralized Showing Service (CSS)

We contract through a third-party call center so that only authorized showings to your home will be permitted.  We also solicit feedback from showings so that we can understand current market conditions and Buyer preferences.

15. Seller Net Sheet

A Net Sheet is a financial analysis which illustrates how much money you may expect to get back at closing.

16. Extensive Buyer Pre-Qualification

We ensure you will waste no time with unqualified offers.

17. Market Condition Monitoring, Communication & Feedback

We will continually monitor market conditions that may affect the potential sale of your home, and we will advise you of any changes we feel may be necessary in order to sell your home for the highest price possible.

18. Online Analytics

We compile statistics to include hits, visits, clicks, shares etc.

19. Aggressive Contract Negotiation

We want you to get the best price possible on the sale of your home.  We will aggressively negotiate all terms on offers received.

20. Repair Negotiation & Advisory

The most difficult part of any transaction is the inspection process. We use our many years’ experience to advise you on the best way to handle Buyer requested repairs.

21. Guidance & Follow-through

We will review and interpret property disclosures, inspections and all those other nasty little things that come with selling a home. We will always offer advice and guidance from contract to closing.  AND, we will always follow-up after the sale to ensure 100% satisfaction!

22. Access to Industry Professionals

We have assembled a team of highly qualified professionals including Mortgage Brokers, Bankers, Appraisers, Attorneys, Inspectors, Financiers, Handymen, Maintenance Technicians and anyone else whose role is vital in the marketing, selling and closing of a home purchase and sale.

Start now with a free Comparative Market Analysis of your home and find out how much it is worth today!